Dogeliens
Branding, mascot, and illustration design for Dogeliens, a metaverse-focused crypto project that combined NFTs, gaming, and DeFi education.
Dogeliens was a metaverse-driven crypto project built around a playful yet ambitious brand narrative. We contributed primarily to the visual identity through mascot design, illustrations, and brand direction, with minor involvement in web design. The project gained strong traction during its presale phase, reaching a peak of approximately $2.3M before concluding.
Client
DogeliensYear
2022Services
Branding | Web DesignThe mission was to create a distinctive visual identity that could stand out in a crowded meme-token and metaverse space. The brand needed to feel fun and approachable while still supporting a larger ecosystem involving NFTs, games, and DeFi education.
Crypto and meme-token projects often rely on generic visuals and short-lived hype. The challenge was to design a mascot-driven brand and illustration system that felt unique, memorable, and flexible enough to support multiple products within the Dogeliens ecosystem.
The final branding and illustrations helped define Dogeliens’ personality across its ecosystem and marketing materials. The project achieved significant early traction, reaching a presale peak of approximately $2.3M and establishing a recognizable identity within the metaverse and crypto community.
"Excellent communication, delivered designs to a high level and was adaptable to any changes that we needed. 10/10"
/ Product Head, Dogeliens
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